Lancôme has partnered with Grammy and eight-time Latin Grammy-Award winning recording artist Rosalía for the brand’s La vie est belle fragrance.
 
With notes of Iris spring flowers, intoxicating patchouli, delicious spun sugar and sensual warm vanilla, this complex and modern fragrance is designed to evoke joyous femininity and has garnered over 6,000 5-star reviews.
 
“La vie est belle” translates to life is beautiful, and Rosalía’s avant-garde style and musical prowess embodies her vision of la vie est belle, or in her native Spanish, la vida es bella.  Through this partnership, Rosalía showcases the La vie est belle message: “Life is what you make of it – Make it Beautiful.”
 
“At Lancome we believe that happiness is a powerful source of beauty and Rosalía, through her remarkable talent and music, brings happiness to millions of people every day,” says Giovanni Valentini, general manager Lancome USA. “As we welcome Rosalía as a partner of La vie est belle, we hope to encourage our Lancome community to always think that life is what you make of it, make it beautiful. And we are very excited to work with Rosalía for this U.S. partnership and spreading this simple yet inspiring message to all her fans.”
 
“Fragrance has such a strong sensorial attraction for me – it immediately reminds me of the many happy moments throughout my life. Life is a succession of moments, and everything is connected. If you want to find beauty in life, you have the power to find it.  For that reason, I couldn’t be prouder to partner with Lancôme on this MOTOMAMI adventure,” says Rosalía. “I am also thrilled that Lancôme will come along on this journey with me and offering my fans a cool experience when they come to my shows in the U.S.!”
 
As part of the partnership, Rosalía will be featured in a series of content on social platforms and in U.S. media campaigns.  Lancôme will also join Rosalía on her tour in September and October in select cities across the United States to offer her fans an engaging pop-up experience allowing the Rosalía community the opportunity to share how they are living la vida es bella.
 
In addition, Lancôme will offer concert tickets to select locations and bottles of La vie est belle eau de parfum signed by Rosalía via a sweepstakes on the brand’s social media platforms.